Hey, OLD SPICE, why does “FRESH” scent cost more than the “CLASSIC” old man scent?

I’m fascinated by marketing. Why do I like some things purely for the style or whatever? Like VANS sneakers for example? VANS are not good shoes, really. But the marketing was right. It touched me somehow. You know, they are “BMX” shoes? And I’ve been wearing them ever since I was about 14. (Conversely, pun intended, I stopped wearing CONVERSE when they were bought out by NIKE.)
I’m a MILLER HIGH LIFE man partly because it’s not BUDWEISER. I also love the HIGH LIFE MAN advertising of 90’s. I like the beer, but it’s more about the vibe. And that it’s not BUD LIGHT. Those dumb frogs.

I can watch these all day.

The aspect that fascinates me is how this affects pricing. I’ll go up to the RACETRAC and notice that a 6-pack of bottled HIGH LIFE costs more than a 6-pack of HIGH LIFE tall boy cans. That makes no sense, does it? To pay more for less. What’s the research there? Certainly it has to do with marketing and who they are marketing to. The consumer who prefers bottle over cans. And a tall boy can makes a statement. A bottled beer makes a statement. Me? I prefer to get more product for my money so I roll with the tall boys every time. But I’d love to read the paperwork on how all this comes to be. Like, exactly what kind of hillbillies does MILLERCOORS peg as tall boy drinkers?

That brings me to OLD SPICE. I’m not sure how or why I started using OLD SPICE, probably the price, probably because my dad uses it, but it’s my brand when it comes to deodorant. I can’t use antiperspirants – irritates my skin. I tried a few others. But I always come back.
Anyway a few years ago OLD SPICE came out with some rad commercials, like this:

Bruce Campbell! Groovy. And they worked there way to this:

I’m on a horse! Ha ha. Funny stuff. Over 51 MILLION views. (And looking up this video it’s from 2010! A “few” years ago. #timeflies)

So, OLD SPICE got hip. It’s like the PBR of deodorant. Crazy advertising. Funky fresh scents like “FRESH” and “FIJI” and hipster packaging. And also the classic old man OLD SPICE. Which is what I buy. Because it’s cheaper!

Check it:

“CLASSIC” is not only less expensive. It’s bigger. I checked the chemicals. There is some different stuff in there. But come on! It’s all the same apart from the fragrance. So man, smell like a man. An old man!

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